The Myzune brand is a hypothetical designer toy brand that incorporates interchangeability, fidget ability, and customization in their products. In doing such, this promotes individuality in teens and young adults, simply bringing some joy and whimsy into their lives. The logotype is abstract in concept to let the viewer interpret what they see, like an ink blot test. In my personal experience, I love collecting little trinkets and seeing the scope of how design and ’toys’ can be implemented, but as a young adult, it is hard to be passionate if it has not considered adult standards. We lose the child-like wonder we had, dulling our personalities and limiting our creative potential. I made this fictional brand and blind box to do something that is true to me
and that can influence others like me.

For the animation, I wanted to convey the purpose of the product and what kind of product it was. I treated the shapes as individuals with complicated bits and edges making up and building the brand. A brand is established and kept by its audience and
customer base. The sound effects are imaginative and realistic, immersing the viewer into the experience of guessing the character they got (like the stigma of shaking a Christmas present to guess what it is). For the shapes themselves, I went with subtle wind chimes to add a mystical and mysterious property.